{"id":375,"date":"2010-06-21T03:33:49","date_gmt":"2010-06-21T03:33:49","guid":{"rendered":"http:\/\/rigf.asia\/?page_id=375"},"modified":"2024-01-25T06:50:26","modified_gmt":"2024-01-25T06:50:26","slug":"hong-kong-igf-june-18th-2010-session-3","status":"publish","type":"page","link":"https:\/\/event.rigf.asia\/2010\/hong-kong-igf-june-18th-2010-session-3\/","title":{"rendered":"Hong Kong IGF \u2013 June 18th, 2010: Session 3"},"content":{"rendered":"

Managing Critical Internet Resources<\/span><\/p>\n

________________________________________________________________________<\/p>\n

REAL TIME TRANSCRIPT: Managing Critical Internet Resources<\/p>\n

Hong Kong IGF
\n 14:15-16:15, Friday 18 June 2010
\n Hong Kong<\/p>\n

DISCLAIMER: Due to the inherent difficulties in capturing a live
\n speaker’s words, it is possible this realtime transcript may
\n contain errors and mistranslations. An edited version of the
\n realtime transcript which amends the inherent errors, will
\n be posted later. LLOYD MICHAUX and APrIGF accept no
\n liability for any event or action resulting from the
\n contents of this transcript.<\/p>\n

________________________________________________________________________<\/p>\n

>> : Welcome back.<\/p>\n

Before the start of the session, may I invite you to
\nfill in the feedback form for us, which you may find on
\nyour seats.<\/p>\n

If you do not have one, please ask from our
\nvolunteers.<\/p>\n

If you finish the form, please return to the
\nregistration counter.<\/p>\n

Thank you.<\/p>\n

This session is about managing critical internet
\nresources. May I now invite Mr Jonathan share, Chief
\nExecutive Officer, of the Hong Kong internet
\nregistration, Hong Kong corporation Ltd, to start the
\nsession for us.<\/p>\n

>> Jonathan Shea: Thank you. Good afternoon. Welcome back
\nto the conference.<\/p>\n

I’m happy to announce that this is the last session
\nof these two day conference.<\/p>\n

Of course, as the last session, we are still looking
\nfor participation and more engagement with you, with our
\naudience.<\/p>\n

Without further ado, I will just get our session
\nstarted.<\/p>\n

Just some logistics, just some administrative
\nmatters that I have to remind all of you about.<\/p>\n

Firstly, remote participation is available for
\nvideo, for presentation and for on-line chat.<\/p>\n

For those who are going to join remotely, you can go
\nonto the website webcast.rigf.asia.<\/p>\n

Also, at the end of our presentation, we welcome
\nquestions from the floor. If you have any questions,
\nyou can just firstly raise your hand and someone,
\na helper, will bring the microphone to you.<\/p>\n

Also, when you start asking questions, we would
\nappreciate that you first state your name, so that the
\ntranscription can take record of your name, so that we
\nhave a complete record of the discussion.<\/p>\n

Also, just like all the other sessions, earlier on,
\nwe welcome questioning in English, Cantonese and
\nPutonghua.<\/p>\n

Feel free to use any one of those three languages
\nthat you are most comfortable with. We have instant
\ntranslation among these three languages.<\/p>\n

The topic of our session is managing critical
\ninternet resources.<\/p>\n

Just to set the scene and to set the context right,
\nby critical internet resources, we mean those unique
\nidentifiers or numbers that are essential for the good
\noperation of the internet.<\/p>\n

The topic by itself has quite technical substance in
\nit.<\/p>\n

But in the spirit of the forum, we just want to let
\nthe internet users know and have better understanding of
\nthose critical resources and see how these resources
\nrelate to use of the internet.<\/p>\n

In particular, we talk about, in terms of resources,
\nmainly two things. The first one is called domain
\nnames. The second resource is IP address. They are
\nvery closely related. When you surf on the web or when
\nI you are answering or reading an email, actually the IP
\naddress and the domain names are closely sort of
\ncooperating with each other, to ensure that the whole
\nthing works, the connection works, and your application
\ncan work very well on the internet.<\/p>\n

I have to say, this is the first Internet Governance
\nForum in Hong Kong. If you have been to the other
\nInternet Governance Forums before, the global one,
\nactually, they talk about quite different things
\ncompared with what we are going to talk about today.<\/p>\n

They really talk about the management, the global
\nallocation of these resources.<\/p>\n

But in our case, we are trying to do it a little bit
\ndifferently.<\/p>\n

As the first conference or as the first Internet
\nGovernance Forum, we want to firstly introduce what we
\nare talking about, in terms of domain names and IP
\naddress and to flesh out the relationship with users,
\nwith your day-to-day use of the internet.<\/p>\n

Then we will explore the area of interest that maybe
\nour Hong Kong users have, in relation to those domain
\nnames and IP addresses.<\/p>\n

Therefore, our presentation today will be more of an
\nintroductory nature and to relate the use of these
\nresources to aspects, which are more prevalent to the
\nuse of the internet.<\/p>\n

Now may I introduce our panel today, on our
\nleft-hand size, the first one is Stephen Lai. Stephen
\nhay more than 10 years of experience in digital
\npublication industry and he’s also very experienced in
\ndigital marketing and campaigns and he has helped
\na number of regional and international companies with
\ntheir digital marketing strategies and campaigns.<\/p>\n

At this point this time, Stephen is working for
\nMelbourne IT, in particular in relation to corporate
\ndomain management, new gTLD consulting, as well as brand
\npromotion matters.<\/p>\n

Then we have also Ms. Zhang Jian. Zhang is the
\nGeneral Manager of APTLD, Asia Pacific Top Level Domain
\nAssociation. Before joining APTLD, Zhang is the
\ndirector of international business with Chinese Internet
\nNetwork Information Centre.<\/p>\n

As director of international business, Zhang has
\nbeen quite instrumental in restructuring the partnership
\narrangement with all the stakeholders in the industry.
\nShe’s also the key driver for the development and
\nimplementation of internationalised domain name for the
\ncountry code top level domain. Especially her effort
\nhas been more on the introduction of non-English domain
\nname at the top level,.<\/p>\n

In addition to her role with APTLD, she is also
\nsitting on the board or the council of Asian Pacific
\ninternet information centre, APNIC.<\/p>\n

She is also a council member of the CCNSO, the
\ncountry codename support organisation of ICANN.<\/p>\n

Further to the left is Mr Christopher To.
\nChristopher is now the executive direction of
\nconstruction industry council in Hong Kong. Christopher
\nis also an expert and a long time advocator of dispute
\nresolution and arbitration.<\/p>\n

Also, Christopher has voluntary role in quite
\na number of associations, such as Inter-Pacific Bar
\nAssociation, as well as Hong Kong International
\nArbitration Centre.<\/p>\n

Also, Christopher is our ex-chairman. He’s the
\nexchairman of Hong Kong Internet Registration
\nCorporation.<\/p>\n

Christopher has a lot of experience in terms of
\ndispute resolution and arbitration with domain names and
\nhe is also an exmember of ICANN.<\/p>\n

The last one on our left, maybe I don’t have to
\nintroduce him for too long, Mr Edmon Chung. If you are
\naround for the last four days, you will see him quite
\noften.<\/p>\n

Edmon is the Chief Executive Officer of DotAsia
\nOrganisation.<\/p>\n

I first met Edmon in 2001 or 2002, when I first
\nstarted my role in the Hong Kong Internet Registration
\nCorporation, looking at the .hk domain registration.<\/p>\n

When we first met, we talk about exactly .asia.
\nThat was already nine years ago. Now we are very happy
\nto see that .asia is now legal up and running for a few
\nyears with big success. In addition to being a founder
\nfor the DotAsia top level domain, Edmon has a lot of
\ncontribution to internationalised domain name as well.
\nHe holds some patents in relation to the
\ninternationalised domain name, as well as non-English
\nemail addresses.<\/p>\n

Without going into a lot of the detail, Edmon also
\nhas some other awards in relation to his invention and
\nalso his effort in founding the company Neteka. That is
\na company providing registration systems software a .
\nThat was cooperation with the university of Toronto.<\/p>\n

Maybe I should stop here and let me firstly
\nintroduce the subject matter of domain name and IP
\naddress.<\/p>\n

I will try to go quickly, because some of you may
\nhave known about this already.<\/p>\n

IP address is very simple. It just like the
\ntelephone network. Every telephone, you need a number,
\nso that the telephone, individual phone lines and mobile
\ncan be uniquely identified.<\/p>\n

IP address is serving the same purpose.<\/p>\n

Every computer on the internet has an IP address, so
\nthat you can locate exactly which computer you want to
\ntalk to.<\/p>\n

But, of course, I am simplifying the whole matter
\nquite a lot. We are talking about also services,
\nprotocols and things like that.<\/p>\n

But unlike telephone number, which we are quite used
\nto, we have eight digits in our number starting for 9
\nfor mobile, starting with 2 for direct line.<\/p>\n

IP address is a lot more or is more complicated.<\/p>\n

With what we call the IPV4, the IP version 4, the IP
\naddress is actually four 8 bit numbers separated by
\ndots. You may ask why the technical people did that,
\nwhy did they design it in this way.<\/p>\n

It’s because I guess with the dots, you can separate
\nthe whole network into certain hierarchies, so that you
\ncan have a hierarchical structure in the network, so
\nthat it can be better managed.<\/p>\n

But of course, there are some other reasons why they
\nfirstly invented the IP address in such a way.<\/p>\n

It has been introduced since the internet was
\ninvented back in the 1970s.<\/p>\n

Everyone though the initial number of addresses is
\nquite large, I mean the initially you can perceive that
\nwith 32 bit number, the space is actually quite large.<\/p>\n

But after all these years, you know, some of the
\norganisations have actually got themselves, reserved
\nsome ranges of IP addresses and also new companies and
\nnew organisations start taking their own IP addresses,
\naccording to APNIC, the whole IPV4 address space will be
\nallocated probably by 2011.<\/p>\n

What that means is that after the whole address
\nspace has been allocated, then we will be left with no
\nmore there to be available for allocation.<\/p>\n

But I should apologise at this juncture, because we
\nhave one more speaker which is not sitting, who is not
\nsitting here.<\/p>\n

He’s Sanjay from APNIC in Brisbane and he’s going to
\npresent remotely. I just want to make sure that Sanjay
\nis on-line. Sanjay, can you hear us?<\/p>\n

>> Sanjay: Yes, Jonathan. Thank you.<\/p>\n

>> Jonathan Shea: Let me apologise to you. I should have
\nmentioned you as well.<\/p>\n

>> Sanjay: That’s not a problem. I’m invisible anyway.<\/p>\n

>> Jonathan Shea: Thank you. Anyway, let’s go back to the
\nslide.<\/p>\n

I will let Sanjay talk more about the IP, what is
\nIPV6 and how would that solve the problem and why is
\nthat so urgent for us to change.<\/p>\n

I will also let Sanjay talk about that part, but
\nI just want to point out that there is actually
\na mechanism, a global mechanism, whereby these addresses
\nare being allocated right from the top to the different
\nend users.<\/p>\n

We have ICANN and then there are regional internet
\nregistries which are given blocks of the IP addresses
\nand you will imagine these blocks will be subdivided
\ninto smaller blocks, given to national internet registry
\nand then to the local internet registry and then to the
\nend user.<\/p>\n

This is just to give you an idea, that how we manage
\nthe distribution of these addresses globally, right from
\nthe ICANN, where this is all centrally managed and then
\nregional, national to the local level.<\/p>\n

I will skip this one and let Sanjay talk more about
\nIPV6.<\/p>\n

Domain name is actually something coming hand in
\nhand with IP address.<\/p>\n

While we may still be able to remember our friends
\ntelephone number, it’s getting more and more difficult
\nnow. We rely on the phone book. We rely on the address
\ndetail on our mobile phone.<\/p>\n

It’s actually the same problem with the internet.
\nIf all the websites are only coming with their IP
\naddresses, how can we remember so many of them?<\/p>\n

Therefore, back in the 1980s, two genius in the
\ninternet industry, invented the domain name system.<\/p>\n

In a nutshell, what we do here is just to assign
\nalphanumeric string, a name, to an IP address.<\/p>\n

So that will help us remember and the service or the
\ncomputer or the website much more easily and also the
\nwebsite will have their own identity and you know
\nstraightaway which company manages the website,
\net cetera.<\/p>\n

So it’s just a mapping from a number to a text
\nstring, so that it is easier for people to remember.<\/p>\n

Of course, therefore, the main use of the domain
\nname will be for naming of websites and also email
\naddresses.<\/p>\n

Therefore, as you can see, on this diagram, you can
\nsee the IP address for twitter.com, for some of the
\nfamous websites, for example, Facebook, their IP
\naddresses are very hard to remember, but with the domain
\nname facebook.com or twitter.com, things are much more
\neasier for users.<\/p>\n

Right from the beginning, domain names are
\nclassified into two major types. The terms are pretty
\ncryptic, but it’s not hard to understand.<\/p>\n

There are two types. Generic top level domain and
\nthe country code top level domain.<\/p>\n

You can guess from the name, top level means the
\nsuffice, the part of the name which is to the right, the
\nright most part of the name.<\/p>\n

You can also see domain name is separated by dots,
\nso that you can put a hierarchy, a tree structure, for
\nthe whole thing.<\/p>\n

For the top level domain, we have a generic top
\nlevel domain and this is .com representing company or
\ncommercial. Also, we have .org for organisation and .ed
\nfor educational institution.<\/p>\n

But there are also some of those not many people
\nhave heard of, for example, .museum, .aero for the
\naeroplane or airline industry. Also, maybe more famous
\none is .asia, which is also one of the generic top level
\ndomains.<\/p>\n

Edmon is doing to explain to you an initiative from
\nICANN to open up this space, so that more people can
\nregister their top level domain name later on.<\/p>\n

Another type of top level domain is country code and
\nthe numbers are much more than the generic one, because
\nthese are used for representing countries or economies.<\/p>\n

There are about 250 something country code top level
\ndomains and they are two characters long. If it is in
\nEnglish. Therefore, we are talking about because
\ndifferent country are using different languages, in
\norder to narrow the digital divide for all the different
\ncountries, we are advocating very hard for
\ninternationalised domain name. Zhang will talk about
\ndevelopment, especially the Chinese domain name.<\/p>\n

Similar to IP address, for domain name, there is
\na global mechanism to allocate or to firstly create the
\nnew names and also to allocate the names, so that we
\nknow which organisation is responsible for administering
\nwhich top level domain.<\/p>\n

In terms of numbers, we have something like
\n110 million registration of gTLDs and about 76 million
\nregistrations of ccTLDs.<\/p>\n

Actually, in the past two years, the ccTLDs are
\ncatching up pretty quickly. It used to be a minority
\nand as you can understand, most people register.com,
\nbecause it is the one most well known to the users.<\/p>\n

But the numbers are much more closer these days, but
\nas you can see, the generic top level domains are still
\nthe majority and maybe with the creation of more top
\nlevel generic domain, this number may go up much quicker
\nthan now.<\/p>\n

As you can see, this slide is just to show you the
\ndistribution among the major gTLDs. As you can see,
\n.com is still the majority, followed by .org.<\/p>\n

The very first .com domain name registered is was
\nsymbolic.com. Probably registered by an academic
\ninstitution.<\/p>\n

Just going back to Hong Kong, this is to give you an
\nunderstanding, an idea of how many names are there with
\nthe .hk suffix, HK being Hong Kong. At the moment, we
\nhave 188,000 registered names in Hong Kong. As you can
\nsee, under .hk, we also allow different categories, like
\n.com.hk for companies, .edu.hk for educational
\ninstitutions. As you can see here, we also have Chinese
\ncounterpart of the English categories as well.<\/p>\n

As you can see, you can imagine, domain names also
\nhave, it’s a good business for some entrepreneurs. Here
\nyou can see some are already being traded or sold with
\nquite big monetary amount.<\/p>\n

We just list out five of the most popular .com names
\nwe have ever seen, have been sold at a pretty high
\nprice.<\/p>\n

I think this is just a quick introduction. I will
\nlet our panel speakers talk about the individual topics
\nin more detail.<\/p>\n

The first topic that we will go into is cyber
\nspotting and domain name scam.<\/p>\n

I pass the floor to Stephen Lai.<\/p>\n

>> Stephen Lai: Thanks very much. Again, like Jonathan
\nsaid, thanks very much for staying in the last session
\ntoday, over the next 10 minutes or so, I’m going to talk
\nto you about cyber scatters and domain scams.<\/p>\n

Before I go on, I want to ask you guys, how many of
\nyou guys have seen on the newspapers or on the telly
\nthat some company or some organisation has been
\nhijacked, their domain names have been hijacked by some
\ncompany and they had to pay lots of money back for it?
\nAnyone?<\/p>\n

So quite a lot. The rest of you are quite shy.<\/p>\n

You have an idea what cyber squatters do. The thing
\nI was making there, it applies to everybody. It’s not
\njust for corporations. It could be any organisation.
\nIt could be a school, it could be an NGO, it could be
\ngovernment and certainly obviously it could be
\ncorporations,.<\/p>\n

I’m going to go through three things, talk to you
\nabout what cyber squatters are, how do they actually
\nmake money, why do they do it. I’m going to give you
\na quick case study of a case that we did and how we got
\na domain name back and it’s a classic example of cyber
\nsquatting. Take you through domain scams and if any of
\nyou are in charge of your domain name, I’m going to take
\nyou through some best practices that you should take to
\nsafeguard against this.<\/p>\n

What is cyber squatting?<\/p>\n

I have written here it’s the registration of domain
\nnames containing another person or company’s brand or
\ntrade mark in bad faith.<\/p>\n

There’s some examples below here. Quite common one
\nis missing the dot, so you get melbourneit.com. You get
\na lot of people who do that, because of typing errors,
\nit’s fairly typical.<\/p>\n

Misspelling of an intended site, also known as typo
\nsquatting. You have nationolexpress.com. There is
\na bus company in the UK called National Express. They
\nrun buses and these guys have — in fact, this is a case
\nwe also did. We got the domain name back for them.
\nSomeone registered that and they were doing all sorts of
\nthings with that domain.<\/p>\n

Differently phrased name, so you have
\nlegogiraffe.com. That’s another example of cyber
\nsquatting.<\/p>\n

Because as Jonathan said, it’s loads of domain
\nextensions out there, you don’t just buy .com. If you
\nbuy .com, somebody else could buy your name for .org,
\nfor example.<\/p>\n

Usually what it means is usually the guys, the cyber
\nsquatters are usually asking for prices far greater than
\nthey purchase it. So they would buy these names on any
\nregistrar for anything between 10 to US$20 and they
\nwould literally ask the brand owners to buy it back for
\nthousands of dollars.<\/p>\n

That’s one way of how they make their money.<\/p>\n

Some brands go for it, because it saves them a lot
\nof time. They think I will pay this guy off now, get
\nthe name back and it saves them hassle. That’s not best
\npractice.<\/p>\n

Some people have personal vendetta against certain
\nbrands and they would literally buy domain names cyber
\nsquat their domain names and use it to smear that brand
\nwith inappropriate material.<\/p>\n

When you have spare time, you could type in I hat
\nand then choose some top brand. Not all of them would
\nhappen, but you will find one or two, where some people
\nhave something really personal against these guys and
\nthey will write all sorts of stuff about them. Of
\ncourse, that is that is no good.<\/p>\n

That might be for personal reason.<\/p>\n

Other cyber squatters, what they simply do is they
\nsimply have, they buy a domain name and use it as a pay
\nper click site. For those of you who don’t know what
\nthat is, it’s a page where you get paid if they click on
\nan adverse on your page.<\/p>\n

They could target a clothing store a high-end brand
\nclothing shop and when the person goes in, you they see
\nall sorts of links about clothing, they click on those,
\nwhoever has that domain gets money as it happens.<\/p>\n

The other one is feeding off the brand recognition.
\nThey make the domain look quite similar to the actual
\nbrand itself and their business sells something quite
\nsimilar.<\/p>\n

As you can see, most cyber squatters do it for one
\nreason. It’s to make money.<\/p>\n

In fact, according to the coalition against domain
\nname abuse, this practice costs the industry a billion
\ndollars US a year. That’s a big industry.<\/p>\n

It’s very harmful, not just from the brand abuse
\nside, but people lose traffic. If you are an NGO,
\npeople cyber squatting your name, they could be coming
\nup all sorts of stuff, your reputation could go, people
\ngetting diverted away from your own site, so all these
\nthings add up and roughly about a billion dollars.<\/p>\n

It’s a billion dollar industry, so obviously these
\ncyber squatters are very keen to be very proactive. But
\nthey also very patient. They also pray on brand owners.<\/p>\n

Some of you may not know this, but when you buy
\na domain name on-line or with a registrar from the
\ncorporate side, you only ever leasing your name. Most
\nof you buy it for one year, I think some you could buy
\nup to five or eight years. But at the end of the day,
\nat some point, your lease runs out and you have to
\nreregister.<\/p>\n

Lots of trade mark owners forget to renew or
\nreregister their names, for whatever reason. They have
\ntoo many domain names. I know companies who have over
\n5,000 domain names in their portfolio and some poor guy
\nis trying to manage all this.<\/p>\n

It’s very hard to renew everything. So cyber
\nsquatters know that and as soon as the name has lapsed,
\nthey would literally go in and buy that domain name and
\nuse all the practices I mentioned before in order to try
\nand get some, start some money from the brand owner.<\/p>\n

This is a case study, which I I have chosen this
\nbecause I think it’s quite fun and it’s relevant to all
\nthe cyber squatting tactics I have just shown you inch
\nit’s a case that we did at the world intellectual
\nproperty organisation, at the arbitration and media
\ncentre. It is lego and world internet authority. The
\nworld internet authority is not in this particular case
\nis not — it sounds very impressive, but it’s a company
\nrun in Australia and there’s no such thing as world
\ninternet authority. The guys who run the internet are
\nICANN, which I think other speakers will talk about
\nlater.<\/p>\n

The domain names in reason are variations of lego,
\ngermanlego, legogiraffe.<\/p>\n

Basically, what happened in this particular case was
\nthose of you guys who are familiar with Lego, the toy,
\nis they do all these wonderful things where they build
\ngiant Lego statues outside their offices or they have
\nLego parks and it is quite a spectacle. What Lego did
\none year was build this hugegiraffe over their Berlin
\noffice and the tail alone used up 15,000 Lego bricks to
\nbuild.<\/p>\n

So what was quite funny was a lot of tourists kept
\non Nicking it, taking the tail off and taking it home,
\nso Thomson Reuters picked this up, thought it was quite
\nfunny, reported it, but it got confused. They made
\na mistake. Instead of saying it was agiraffe’s tail,
\nreported that it was thegiraffe’s pea nis.<\/p>\n

So obviously, that created a lot of media attention
\nand this was reported in August 25 and on the same day,
\nworld internet authority bought those four domain names,
\ngermanlego, et cetera.<\/p>\n

Who happens when people went on to that website,
\ninstead of going to a Lego site, it went straight to
\nthis site where it just says world internet authority
\nand it has a donate button and a number of credit card
\nsigns in there.<\/p>\n

By doing that, obviously they were hoping to get
\nsome commercial gain out of this at the expense of Lego.<\/p>\n

Lego obviously contacted these guys and said, look,
\nwhat are you doing? Do you mind giving the domain names
\nback and as you could imagine, they said no, so they
\nwent to the Arbitration Centre.<\/p>\n

Lego’s position is that as I mentioned before, right
\nat the I beginning, cyber squatting is when you take
\nsomebody else’s name, so Lego’s position was that the
\nworld internet authority holds no registered or other
\ntrade marks or trade names that incorporate the word
\nlego, so the registration of the domain containing
\nanother person’s company brand or trade mark, so that’s
\nclearly a reason for, theory for cyber squatting, and
\nalso by having the inclusion of a donate button, WIA
\nwere clearly looking for commercial gain.<\/p>\n

Again, you could argue that Lego argued that that
\nwas done in bad faith, using their name.<\/p>\n

No surprises there. The panel of arbitrators
\ndecided that these domain names had to go back to Lego.<\/p>\n

Moving on, still in the same area, but it’s more
\ndomain scams. Again, how many of you guys have had
\nemails from people saying we have so and so domain name.
\nDo you want to buy it? This certain domain name is
\nabout to be bought by some company, would you like to
\nhave what? I think we have all seen it or at least you
\nhave heard of it.<\/p>\n

Typically, you get a call from somebody telling you
\nthat, about these names.<\/p>\n

What the scammers are really trying to do is to
\nscare organisations into believing that certain domain
\nextensions are so important to them that they have to
\nspend X thousands of dollars to buy these names back.<\/p>\n

The reason they get away with it is because lots of
\norganisations don’t have a strategy, they don’t have
\na plan to deal with it, because they think domain names
\nare not very important. They are cheap, no one looks
\nafter it, so there’s no plan for it.<\/p>\n

By not having a plan and suddenly someone throws
\nthat at you, the person begins to think and a lot of the
\ntimes, people part, a lot of companies part with the
\nmoney.<\/p>\n

But the reality is, as you saw from Jonathan’s
\nslides, for each name, you could potentially have nearly
\n1,000 extensions for each domain name you buy, each
\nbrand that you register.<\/p>\n

It is completely unrealistic to buy them all anyway,
\neven for the bigger brands.<\/p>\n

Never mind NGOs or SMEs, the huge brands it’s not
\nrealistic for them to buy every single domain, because
\nit simply cost too much in their own budgets.<\/p>\n

The best practice, what we always advise is check
\nout what domain names are important to you, have
\na strategy so you know what you’re doing and so when you
\ncome up with these, when you see these scams, you know
\nexactly what to do with it.<\/p>\n

Sometimes, the sad reality is, you cannot stop
\npeople from buying these names.<\/p>\n

There’s no way you could stop that.<\/p>\n

But what you can do is to know straightaway what you
\nhave to do.<\/p>\n

So if somebody did buy a domain name that you really
\ndid want, you don’t have to buy it back, you could go
\nand speak to your registrar and see what’s going on, see
\nif there’s anything you could do about it, seek some
\nadvice straightaway. If somebody has offered you a do
\nyou main extension that you do not need, you could
\nsimply ignore them.<\/p>\n

Another really helpful tip that we advise as well is
\nto keep in touch with what’s going on, because the guys
\nwho own the domains, the NGOs or corporations, they
\noften trade mark their names and being a trade mark
\nowner has lots of advantages, when new domain extensions
\ncome out.<\/p>\n

Typically, when a new domain name extension comes
\nout, a trade mark owner has a period of time where they
\nget the first right to actually buy that name.<\/p>\n

But to be fair, I don’t think this practice is
\npromoted that well, because I know many trade mark
\nowners don’t know about this or they never get told
\nabout this. So that’s why it’s really good for you guys
\nto keep in touch on what’s going on. You could look up
\non the internet, it will tell you all sorts of stuff,
\nwhat’s going on. Go to ICANN website. All the
\nregistrars will tell you what’s going on.<\/p>\n

So it’s good to know what’s going on in the
\nindustry, if you’re in that field.<\/p>\n

Why should anyone care?<\/p>\n

If you own a brand or own a trade mark or you are in
\ncharge of your reputation, your organisation, you should
\nchoir, because every time cyber squatter does something
\nagainst your organisation, your brand value, reputation
\nand trust absolutely decreases.<\/p>\n

You will be all over the papers, the individual will
\nnot be very happy and all those years you have built up
\nyour reputation could be gone within a matter of weeks.<\/p>\n

>From a commercial point of view, if you’re
\na corporation, your website traffic will go down. If
\nyou are trading on line, your revenue will go down. So
\nthat’s why you should care.<\/p>\n

I think this last couple of slides now. I think
\nit’s really important to establish and defend your brand
\nand one of the things that a lot of organisations can do
\nis they can manage their portfolio of domain names.<\/p>\n

By doing that, you take away the risk of ever
\nmissing out on a renewal and you should also give any
\nimpartial — get any impartial advice from a good
\nservice provider.<\/p>\n

A good registrar should provide you with an account
\nmanager who gives you good advice on what you should be
\ndoing.<\/p>\n

As I mentioned before, formulate a domain name
\npolicy. Also, monitor some key brands or names that you
\nreally want to keep.<\/p>\n

It might not be relevant to you now, but for
\nwhatever reason, if you decide to do something in any
\nparticular country or change to attract a different
\ndemographic, it might become relevant to you later.<\/p>\n

For any potential, you probably do want to monitor
\nthese things.<\/p>\n

There are again service providers out there that
\ncould help you.<\/p>\n

You have done all the formulation of strategy, but
\nthe other thing about the internet and domain nameses,
\nthings happen very quickly. Things happen so quickly
\nyou also have to react quickly.<\/p>\n

By having done all your strategy, you have to
\nformulate a plan, perhaps in particular with your domain
\nnames, it’s a good idea to put each different situation
\ninto different categories, so here we typically advise
\nhigh risk, medium risk and low risk. Obviously low
\nrisk, you don’t need to do anything. Medium risk is
\nsomething that perhaps I mention you might want to
\nmonitor and high risk is something that you parole want
\nto action straightaway.<\/p>\n

I think best practice at the bottom there. I think
\nthe point of that is worth spending that extra bit of
\ntime formulating a strategy like this and when you do
\nsee things happen, you can react very quickly, rather
\nthan not having a strategy at all an when things happen,
\nyou take a lot longer to react to a situation.<\/p>\n

This is definitely the last slide.<\/p>\n

I just want to again leave you with some best
\npractices. I have mentioned some of these before, so
\nwe’ll go through this very quickly.<\/p>\n

The first thing is, understand your own
\norganisation. Because if you don’t understand your own
\norganisation, you have no chance of defending your name.<\/p>\n

You need to know what key words are important to
\nyou, what key domain names are important to you.<\/p>\n

Once you have that, your life will be a lot easier.<\/p>\n

Get your things trade marked. Lots of law firms
\nadvise on this. You do get privileges if you have
\na trade mark, as you said, you get the first — you
\noften get a first go with new domain extensions.<\/p>\n

Understand your intellectual property rights.<\/p>\n

Some people, I have spoken to when they — in fact,
\nthey actually in-house lawyers. I have spoken to. They
\ndidn’t think they could do anything about cyber
\nsquatting. This is a lot of lack of understanding of
\nthe intellectual property rights. If you have any
\nproblems with this, you could speak to — there are
\nloads of organisations out there, professional
\norganisations like lots of law firms with specialised
\nand intellectual property, they will be more than happy
\nto give you some impartial advice on your IP rights on
\nthe internet.<\/p>\n

Renew your domain names, monitor your key words, as
\nI said, formulate a strategy, implement that policy of
\nthe risks and Lastly, once you have done all that hard
\nwork, when something happens, please act quickly. That
\nmay, if we all did you, you really can chip away at the
\ncyber squatters.<\/p>\n

I leave you with that. Thank you very much.<\/p>\n

>> Jonathan Shea: We have a slight change in the order of
\nspeakers here, compared with the conference programme.
\nWe have made a small change. We’ll introduce Zhang
\nJian, who will talk about Chinese domain name.<\/p>\n

>> Zhang Jian: El hello everybody. Since I’m going to talk
\nabout Chinese domain names, so I really should talk
\nabout it in Chinese, but until beginning of this
\nsession, I don’t know I have that option. So my slides
\nare actually written in English. I’m still going to
\ntalk about it in English.<\/p>\n

Chinese domain name, do we need it?<\/p>\n

Actually, I’m going to give you some reasons why we
\nneed it today.<\/p>\n

First, I’m going to talk about a little bit the
\nstatus of internet in China. Then I’m going to talk
\nabout the advantage of Chinese domain name and the value
\nof Chinese domain name.<\/p>\n

The last, I’m going to introduce the current status
\nof Chinese domain name.<\/p>\n

Actually, this chart shows the development of China
\ninternet. From the chart, you can tell, by the end of
\n2009, the number of internet users in mainland China
\nreached 384 million.<\/p>\n

Also, the penetration rate has reached
\n28.9 per cent.<\/p>\n

That’s a little bit above the world average, but
\nlower than penetration rate in Hong Kong.<\/p>\n

Because we have the biggest population in the world,
\nyou could imagine we still have 900 million potential
\ninternet users in China.<\/p>\n

How to get the rest of that 900 million people to
\nget on-line. That’s quite a challenge for China.<\/p>\n

Of course, we could build more infrastructure to
\nprovide more service and to give more education to the
\npeople, to help them to get on-line.<\/p>\n

But one thing I think definitely will be helpful is
\nto use Chinese, to use our native language, to be able
\nto use the native language I think definitely is going
\nto be some effort we could make to lower the language
\nbarrier to get the people on-line.<\/p>\n

Because the rest of that 900 million people actually
\nis less — usually is less educated and with less
\nEnglish skill. So definitely that’s going to be helpful
\nif we could use our native language.<\/p>\n

This chart shows some survey result of users surfing
\nhabit in China.<\/p>\n

>From the chart, you can see, like 75 per cent of
\ninternet user in China access Chinese content website
\nonly.<\/p>\n

For English content website only is only 2 per cent.<\/p>\n

Access both Chinese and English content website,
\nthat percentage is like 23 per cent.<\/p>\n

You could tell most people, most internet users,
\naccess only Chinese content website.<\/p>\n

This shows the trend of China’s on-line commercial,
\nfrom 2007 to 2013.<\/p>\n

Currently, for the year 2009, China on-line shopping
\ntransaction reached 2.63 trillion RMB. That’s close to
\n$400 billion a year, I think.<\/p>\n

That’s up 100 per cent over 2008.<\/p>\n

Also, we are expecting to almost double it every
\nyear for the next couple of years.<\/p>\n

>From the chart, you can see that’s a huge business
\nopportunity.<\/p>\n

In conclusion, in largest developing country with
\nbigger internet user population and most internet user
\nonly access website in Chinese and China is also the
\nfastest growing e-commerce country. Many internet user
\nin China needs to use their own native language to get
\non-line.<\/p>\n

There is a large number of companies are targeting
\nthe Chinese market, Chinese domain name needs urgent
\nneed to more effective way to do brand marketing.<\/p>\n

Next, I’m going to talk about the advantage of CDN.<\/p>\n

First thing you could tell, it’s easy to memorise,
\nbecause that’s our own language, so definitely it’s easy
\nto create, to memorise, to use the domain name in
\nChinese.<\/p>\n

Then it’s easy to use, because until now, we already
\nresolved the simplified Chinese and traditional Chinese
\nequivalent problem, also we resolve the problem of the
\ndot, because in the keyboard, the dot, the Chinese dot
\nand the English dot are different, but right now they’re
\nequivalent, so you don’t need to switch your keyboard to
\ntype in the domain name in different language.<\/p>\n

Then another advantage is brand recognition, whether
\nfor local or foreign enterprise in China, Chinese domain
\nname is important part of corporation brand.<\/p>\n

Of course, it’s also the culture heritage, because
\nall the cultures with great history, we are proud of our
\nculture, we are proud of our language. Chinese people
\nare so proud of our Chinese. Also, the Chinese, you
\nknow, some meaning in Chinese is hard to translate into
\nEnglish, so we chance always say, we have a word like
\n(Chinese spoken).<\/p>\n

So that’s culture wise.<\/p>\n

The next one is value of Chinese domain name. The
\nvalue to use. As I said already, language barrier is
\none of the bottlenecks for Chinese user to fully access
\ninternet. Chinese domain name makes it possible for
\nChinese users to use their native language to connect to
\ninternet.<\/p>\n

The value of the brand. When business has to give
\nup well-known Chinese brand and create a completely new
\nname in ASCII code, it will discount the brand value.<\/p>\n

A meaningful and easy to remember CDN is helpful to
\nestablish a good image for enterprise or organisations.<\/p>\n

Also, for the commercial value, Chinese domain name
\nis eye catching brand identity. It will make local
\nenterprise and foreign enterprise who want to localise
\ntheir brands easily to promote and make their website
\nmarketing more efficient and accurate.<\/p>\n

Lastly, it is security value.<\/p>\n

As Stephen already talk a lot about cyber squatting,
\nbecause Chinese domain name doesn’t have the letters and
\nthe numbers confusion, so it will reduce the fake domain
\nnames, prevent phishing effectively.<\/p>\n

Here it shows some famous brand already registered
\nChinese domain name. So you can see some local brands
\nlike Sina, like Air China and also there is some
\ninternational brand like Pepsi, BMW, actually the most
\nused example I used before is like Mercedes Benz, is so
\nhard to remember how to spell mercedesbenz.com, but in
\nChinese, we could only just use two words, two
\ncharacter. It’s so easy for local people to remember
\nthat and definitely that will promote their brand.<\/p>\n

Last I’m going to do some introduction for our
\ncurrent status on Chinese domain name. Here shows some
\nmilestone we have reached in the past.<\/p>\n

In 1998, China internet network information centre
\nstart R&D on IDN. Actually, other people in other part
\nof world start R&D on other languages, probably around
\nthat time too.<\/p>\n

In May 2000, Chinese domain name consortium was
\nestablished.<\/p>\n

Original member including CNNIC, TWNIC, HKIRC and
\nMONIC, registration from Macau.<\/p>\n

Then in June 2000, CNNIC launched CDN test bed.
\nLater on that year, at the same same year, TWNIC started
\nits priority and preregistration for second level CDN.<\/p>\n

By 2004, there is technical standard RFC3743 joint
\nengineering team guideline for internationalised domain
\nname registration and administration for Chinese,
\nJapanese and Korean was issued to year.<\/p>\n

Basically, they’re resolving the technical issue at
\nthat time.<\/p>\n

Then HKIRC started its priority and preregistration
\nfor second level CDN in December 2006.<\/p>\n

Later that year, the same year, another RFC was
\nreleased, CDN registered Chinese domain name
\nregistration guideline.<\/p>\n

Then community advocated fast-track process for
\ninternational domain name, country code top level domain
\nname in October 2007.<\/p>\n

ICANN formed IDNC working group on fast-track
\nprocess for IDN ccTLD to work on policy formulation.<\/p>\n

We were in that working group to work on that
\npolicy, build up the policy for IDN.<\/p>\n

ICANN approved the difficult IDN ccTLD fast-track
\nimplementation plan in October 2009. A month later,
\nICANN opened the application for IDN ccTLD.<\/p>\n

Then CNNIC and TWNIC submit the request of .china,
\n.hongkong, .taiwan to ICANN in November 2009.<\/p>\n

Currently, all the CDN ccTLDs, already pass string
\nevaluation in this year. So now we are waiting for the
\nlast step for the approval from the board, ICANN board,
\nto approve the delegation process.<\/p>\n

If we do get approval from the ICANN board, probably
\nwe will be able to launch it probably several months
\nlater, probably this year.<\/p>\n

This slide shows currently all the mainstream
\nbrowsers fully support our CDN already, so you can see
\nfrom the slide, IE7, Mozilla, Firefox, Chrome, Safari,
\nthey all support CDN, so that means you don’t need any
\nplug in to run CDN on your browser any more.<\/p>\n

So we are fully ready. We are waiting for
\ndelegation. The last step is pretty much where we are
\nnow. That’s all for today, for my presentation.<\/p>\n

Thank you.<\/p>\n

>> Jonathan Shea: Thank you.<\/p>\n

Because Zhang has to catch a flight, so she may have
\nto leave early, but unlet’s press on and may I now
\ninvite Christopher To explain or to talk about the
\ndispute resolution and arbitration.<\/p>\n

>> Christopher To: Thank you Jonathan and thank you the
\norganisers for inviting me to this conference.<\/p>\n

I know, for example, after lunch, you tend to be
\na bit tired. To change the subject slightly, I’ll talk
\nabout something in the daily news.<\/p>\n

How many of you have heard of this. A tenant who
\nwas living in a property for 10 years, she did not pay
\nany rent, the owner cannot be found, the tenant has gone
\nto court to ask for the rights of the property and the
\nproperty is in Kowloon.<\/p>\n

How many of you have heard of that?<\/p>\n

Yes.<\/p>\n

OK. Isn’t a property a unique address? Isn’t, for
\nexample, that address precious, because it has value,
\nmoney?<\/p>\n

So someone can come and take it, because they have
\nbeen living there for 10 years and it’s now that new
\nperson and if the original owner wants to come back and
\nget it back again, they have to go to court proceedings
\nagain and spend more money.<\/p>\n

The whole issue relates to protection of rights.<\/p>\n

So domain names are the same.<\/p>\n

We are protecting rights, in a sense.<\/p>\n

This conference is about governance, internet
\ngovernance.<\/p>\n

The OECD mentioned four words in terms of
\ngovernance, not internet governance, but in general
\ngovernance of a company. They mentioned the word
\ncontrol. They mention the word direct, accountability
\nand transparency.<\/p>\n

Now, when we take that into perspective in internet
\ncommunity, we look at control.<\/p>\n

Do you have control of the internet?<\/p>\n

Some people say yes, some people say no.<\/p>\n

But you do have a control if you register your
\ndomain name, you have control over your domain name, to
\na certain extent.<\/p>\n

Do you have direct control to your emails?<\/p>\n

You have a password, user ID, you have direct
\ncontrol.<\/p>\n

Accountability. Whatever you put on that website of
\nyours, if it infringes other people’s rights, the other
\npeople will come and sue you.<\/p>\n

So you are accountable to a certain extent to the
\ncommunity.<\/p>\n

Transparency. Are you transparent in the way you do
\nthings? In the internet, just like Facebook, everything
\ngoes everywhere.<\/p>\n

Just like last night when you were all having your
\nannual dinner, I saw on Facebook you were having a very
\nnice time. So you can see that transparency that is
\nthere on the internet.<\/p>\n

Businesses tend to create value to their
\nstakeholders, whether they are shareholders, users,
\nwhatever.<\/p>\n

That’s why a domain name is unique. It has to be
\nunique, as Jonathan mentioned early on, as an address.
\nIt’s an address that I identifies yourself to the
\ncommunity.<\/p>\n

Very important.<\/p>\n

My colleague from China mentioned about, for
\nexample, trade marks. Mercedes Benz. Isn’t that
\nunique? It’s unique in the sense that if you want to do
\nmass marketing if you mention, branding, it is very
\nimportant. Because you have to get it right. If you
\ndon’t get it right, your chances are you are not going
\nto be very successful in terms of your return on your
\ninvestment.<\/p>\n

That’s what we talk about in terms of businesses and
\nstakeholders.<\/p>\n

Domain names is registration on a first come, first
\nserve basis. So you have to go there quickly, but as
\nJonathan and Stephen mentioned, many people have
\nregistered.<\/p>\n

The key word is before you even create a company
\nname, how many of you register a domain name first?<\/p>\n

I bet most of you think about a good idea, think of
\na name, go to the company registrar and say to them
\nlet’s register this company and once you have done
\neverything, the legal requirements, then you say, I need
\na website, I need a domain name. Then you look at the
\ndomain name search and you say someone has already
\nregistered it.<\/p>\n

What do you do next?<\/p>\n

You change your name. You go back to the company
\nregister, so the whole purpose that Stephen mentioned
\nabout is the strategy. The strategy in e-commerce or
\ninternet is you have to have a plan.<\/p>\n

Some of you are doing business and you are familiar
\nwith this word, SWOT analysis. Strength, weaknesses,
\nopportunities, threats.<\/p>\n

So you have to look at it from a business point of
\nview. Do you need a domain name? Is your business
\non-line? E-commerce? If it is, the chances are you
\nhave to think concurrently the name and your domain name
\ntogether and you have to check to make sure that no one
\nhas already registered this name, so that you can trade.<\/p>\n

It’s usually a trade mark, like SmarTone, everyone
\nknows that. It’s usually a service mark like an airway,
\nCathay Pacific Airways. So people use these names to
\nsignify who they are. Very important.<\/p>\n

Just like everyone here, everyone is different. No
\none is the same in this room. Same with your service
\nmark and your trade marks.<\/p>\n

Another thing is it identified you from other
\npeople, very important, because you want to stick out.
\nYou want to tell the world that you are here.<\/p>\n

When you go for a job interview, there’s thousands
\nof people applying for a job. Why does the company pick
\nyou and not her and not him?<\/p>\n

There must be a reason.<\/p>\n

So your domain name has to be easily recognised and
\nit has to be, for example, usable.<\/p>\n

As you said, Mercedes Benz, not many people know how
\nto spell that, so how do they type it in? That’s why
\nwhen Stephen mentioned about typo squatters, they take
\nthis, because they realise that, for example, people do
\nnot know how to spell things, so they put an A here and
\nan O here, so that basically it’s passing off, that’s
\nwhat we call. You’re using someone else’s trade mark to
\nsay that you are them, in effect, and you are actually
\ngetting some benefit, which is not right.<\/p>\n

But you spend a lot of money doing that.<\/p>\n

Another one, you have to think about is your company
\nname.<\/p>\n

How many people know the full name of ICANN?<\/p>\n

Honestly, tell me.<\/p>\n

Everyone talks about ICANN. You know. I know.<\/p>\n

People here know. But majority of the people in the
\ncommunity, they know about ICANN, but they can’t tell us
\nthe full name. They only recognise icann.org, but
\ndoesn’t that tell you something, that this is a mark
\nthat people recognise.<\/p>\n

Cyber squatter Stephen mentioned, Jonathan
\nmentioned, for example, just to refresh your memory, in
\nterms of, for example, the largest, the terms of selling
\ndomain names, the largest amount they got was the No. 1
\nwas US$16 million.<\/p>\n

If you have a domain name and people want it and you
\ncan sell it for 16 million, you are set for a few years
\nwithout working.<\/p>\n

Yeah?<\/p>\n

Some people say for life. OK. Depends on your
\nlifestyle. OK?<\/p>\n

You have to find out, for example, these cyber
\nsquatter, I think majority of them on the panel here
\nknow that they come from a certain country. There’s
\nonly a few countries around the world that these cyber
\nsquatters, they know, for example, they know the
\ninternet very well, they know that, for example, they
\nlook at newspapers, they look at articles and they see
\nwhat’s the newest trend, what are things coming up and
\nsometimes certain providers, registration providers,
\nwill give you a grace period of say three months, six
\npos, you don’t have to pay, so they obtain advantage of
\nthose.<\/p>\n

So you have to find out whether the person who has
\nyour domain name is cyber squatter.<\/p>\n

If it’s not a cyber squatter, the chances are you
\nmight do things off line and do a negotiation deal.<\/p>\n

But you have to be careful.<\/p>\n

Why raise a dispute? As I mentioned early on, this
\nis your right. If you think someone has infringed your
\nrights, you have a right to raise a dispute.<\/p>\n

If we did not have a quick and effective way of
\nresolving domain name disputes, the chances are, you
\nhave to think about this, give you the scenario.<\/p>\n

You have a domain name in Hong Kong, you actually
\ngot the rights for this domain name and you win in the
\ncourt in Hong Kong.<\/p>\n

The person is a resident of United States. He does
\nnot have assets in Hong Kong.<\/p>\n

So you take this court judgment to United States to
\nfile it and ask the judge to enforce its.<\/p>\n

Guess what the judge will say.<\/p>\n

Sir, lady, the clerk is down there, please go and
\nrefile this case and reheard it in the United States.
\nThis is not Hong Kong.<\/p>\n

OK. So what do you do in those situation. You have
\nto spends more money. You have to think about the issue
\nof jurisdiction.<\/p>\n

If the person who holds this domain name, does he
\nhave assets in that jurisdiction? Is he, for example,
\nregistered in New York or is he registered in Moscow?
\nYou don’t really know.<\/p>\n

This whole issue was debated in ICANN and ICANN came
\nup with a very unique way of resolving domain disputes,
\nbecause domain names are international in nature.
\nPeople are registered everywhere. You can’t really
\ntrace them unless you go into deep sort of tracing to
\nfind who that person is and so you basically need to
\nhave a quick and effective way of resolving disputes.<\/p>\n

People say disputes, I don’t really want to hear
\nabout disputes, dispute is not my cup of tea, because
\nI like to create wealth.<\/p>\n

Dispute, as Stephen mentioned, is a risk management
\ntool.<\/p>\n

In life, you have disagreements. You have to be
\nable to manage those risks effectively.<\/p>\n

Dispute resolution method of resolving domain name
\ndisputes is a last resort.<\/p>\n

You can use negotiation. It’s a last resort.<\/p>\n

What if someone doesn’t give me back my domain name?<\/p>\n

What do I do next? I can’t just sit there and wait,
\nhoping and praying that someone will give it back to me.
\nSo you have to take action. What kind of action is
\navailable?<\/p>\n

One thing is, have you heard of a case whereby some
\nperson ate some food in a hotel and he was sick? What
\nhe did was he went and registered a domain name of that
\nhotel and he basically created a website and criticised
\nthat hotel.<\/p>\n

For two months, he did it.<\/p>\n

Guess what. The hotel knocked on his door and said,
\nOK, let’s sit down and negligent.<\/p>\n

So sometimes people use these domain names as bad
\nfaith. They try to create something, a negative impact
\non your company, so you feel that something has to be
\nprotected.<\/p>\n

As I mentioned, there is various waits to resolve
\nit. Litigation doesn’t really work in domain names.
\nArbitration, yes, but that tends to be very longwinded
\nsometimes, just like litigation. So you have to have
\na quick and effective way. That’s why the UDRP of
\nICANN, called the uniform domain name dispute resolution
\nprocess, was modelled on the arbitration element.<\/p>\n

Simply because arbitration, if you take an
\narbitration award in Hong Kong, rendered in Hong Kong to
\nNew York courts, the New York courts will enforce it
\nper se. You don’t have to hear it again. This ideology
\nin terms of, for example, mutual recognition, was a good
\nidea that ICANN should adopt in terms of resolving
\ndomain name disputes.<\/p>\n

It’s slightly different from arbitration, the UDRP,
\nin the sense that it’s very quick, very effective and it
\nhas certain timelines.<\/p>\n

Just like, for example, you have three days to
\nregister this. If you don’t do it, basically it’s open.
\nJust like that, timeline, because in project management,
\nwe are talking about timelines as well.<\/p>\n

I’m going to talk about the Hong Kong domain name
\ndispute resolution process very quickly.<\/p>\n

In your service agreement, there would be a clause
\nwhereby, for example, if someone has taken your domain
\nname, there is a risk management method of resolving
\nthis. Last resort. Domain name dispute resolution.<\/p>\n

Unlike the UDRP, this domain name dispute resolution
\nrendered in Hong Kong is final and binding just like
\narbitration. That means unless the panel, the people
\nwho hear the case, is biased, impartial, the case cannot
\nbe heard in the court again. It’s final.<\/p>\n

We deliberately did it that way because we want
\nthings to be effective, quick.<\/p>\n

Most people who take cases to the Hong Kong domain
\nname tend to have a genuine right. So you see the
\nnumber of cases going through the domain name dispute
\nresolution process in Hong Kong is practically very
\nminimum.<\/p>\n

This process is a last resort. It’s not there to
\ncreate money or create value for the persons who handle
\nthese disputes, it’s just a last resort.<\/p>\n

Hong Kong handles all these and just like we handle
\n.cn, as well and .hk.<\/p>\n

There’s three different documents that you have to
\nbe aware of. One is called the policy and one is the
\nrules and procedures and one is called the supplemental
\nrules.<\/p>\n

The policy and the procedures are defined by the
\nHong Kong Internet Registration Corporation.<\/p>\n

The supplementary rules are defined by the Hong Kong
\nInternational Arbitration Centre.<\/p>\n

These three documents are very similar in nature
\nwith the UDRP. Rules and procedures as well.<\/p>\n

So you can see that it’s similar in nature. The
\nreason why we have adopted it this way is because I have
\na belief that why make life complicated? Life is
\ncurrently complicated enough. Make life simple.<\/p>\n

If you go and have a dispute in terms of the courts
\non different jurisdictions, you have civil law, common
\nlaw, different rules, different things, people get
\nconfused.<\/p>\n

Make life simple. If you want people to use the
\ninternet, make it easy, to resolve dispute, risk
\nmanagement and all that.<\/p>\n

That’s how you get things moving.<\/p>\n

Same way of dispute resolution.<\/p>\n

I’m not going to go through this. If you go to the
\nwebsite of Hong Kong International Arbitration Centre,
\nyou will see a flow chart.<\/p>\n

How many of you have seen these kinds of flow charts
\nin court documents?<\/p>\n

I go to the court often. You have two White Books
\nin the Hong Kong and the District Court. They are that
\nthick. You open them up, it’s all English. Some of it
\nin Chinese, but very few.<\/p>\n

There’s no flow chart, so you don’t know what to do
\nnext.<\/p>\n

You look at it from a layman’s point of view. If
\npeople want to file something, what do they have to do
\nnext? How many days does it take in what next actions
\nhave they got to do? Just like flow charts, because my
\nfirst degree is electronics engineering, so I believe
\nyou have to make things in a diagram so that people
\nunderstand.<\/p>\n

I’m not going to go through these, but you can see
\nit’s very quick, the time.<\/p>\n

The features of it, it’s very unique. As I said
\nearly on, it’s modelled on the UDRP of ICANN, but you
\nhave to be very careful. You have to have rights in
\nHong Kong, either a trade mark or service mark or
\nwhatever or IP rights in Hong Kong or even showing to
\nthe panel that you have been using this for a certain
\nperiod of time.<\/p>\n

Very important.<\/p>\n

Because we have to be very careful, because we
\ncannot have too much jurisdiction to go around the
\nworld.<\/p>\n

Because someone from Moscow can give you, I have
\na trade mark in Moscow and I bring it to Hong Kong.<\/p>\n

But remember, this is .hk. This is not the .coms,
\n.orgs, that’s difference. They look at international
\nperspective. .hk only looks at the Hong Kong
\nperspective.<\/p>\n

It’s different, it’s kinding and it’s final.<\/p>\n

This is very important, because businesses I now
\ncome across, they want the proceedings to be very quick
\nand effective.<\/p>\n

Remember the key word I mentioned early on.<\/p>\n

Corporations have to create value to their stakeholders.<\/p>\n

If disputes are dragged on for years and years, it
\ndoesn’t create value. It drains the company’s resources
\nand some of the CEOs could be accountable for why are we
\nspending so much must be on legal costs? That’s not
\npart of our business. Our business is creating wealth
\nfor our stakeholders.<\/p>\n

Very effective, one thing about it is similar to the
\nUDRP, if you file one, you give the other side 15 days
\nto respond. Majority of the cases who are cyber
\nsquatters, they will not respond.<\/p>\n

So the chances of getting your domain back is very
\nquick. But some of them tend to stick in there. The
\nvery first UDRP dispute, lots of cyber squatters stick
\nin there and they realise that case after case they are
\nlosing. Some people prefer not to go to this because
\nit’s very public. As I mentioned, transparency.<\/p>\n

Can you imagine, a very important corporation, as
\nStephen mentioned, forgot to register their domain name,
\nafter renewal. Suddenly it is open in the market and
\nsomeone comes along and takes it.<\/p>\n

You don’t want to go to the UDRP and tell the world
\nthat I forgot to register any domain name and it’s now
\nbeing, for example, taken by someone else, so majority
\nof the companies tend to actually hire service providers
\nfor them to actually manage this domain name.<\/p>\n

Or sometimes they try to, if this is a situation,
\nthey will try to negotiate with this cyber squatter and
\nsay give it back to me.<\/p>\n

I’ll give you certain amount of money.<\/p>\n

Because, remember, branding is very important for
\nthem.<\/p>\n

If they can’t even manage their own brand, how are
\nthey going to manage your branding?<\/p>\n

That’s very important.<\/p>\n

That’s why sometimes cyber squatters still survive
\nin this day and age because they pray on this, people
\ndon’t register.<\/p>\n

Another thing is the panel will always give you, for
\nexample, extensions. I sat on some panels. I can tell
\nyou, I never get extensions, just like in court, if you
\nhave a writ served on you, you have 14 days to respond.
\nIf you can’t respond, you have to give reasons why you
\ncan’t respond.<\/p>\n

The panel is not there to actually help the
\nrespondent continue. The panel is there to ensure that
\nthere is fairness, impartiality and that people, for
\nexample, have their rights protected.<\/p>\n

Very important.<\/p>\n

There’s three steps, but it’s very important. This
\nis slightly different from ICANN. ICANN tend that
\napply, the providers tend to appoint, but in Hong Kong,
\nthey tend to give a list of five names and ask the
\nparties, both the claimant and respondent, to rank them
\nin order, which one do they prefer. The highest ranking
\nwill be the one appointed. The reason why we did it
\nthis way is because ICANN watch, they look at this stuff
\nand we notice this people complain about, we don’t get
\nthe chance to choose our panel. But the scenario goes
\nback, do you get a chance to choose your judge in
\na court?<\/p>\n

No. But to cater for users demands, we decided, OK,
\nwe’ll give you a choice of choosing a panel. We’ll give
\nyou a ranking of five names, you tell us which one do
\nyou want to choose. Those five names are not just
\nrandomly chosen. Both parties will pits forward names
\nand they will not tell the other side what names they
\nhave put forward and we’ll give them the name back and
\nthey whether rank them in order of priority.<\/p>\n

So far, it has been working very well.<\/p>\n

I’m not going to go through this. The powers
\nbasically have to be very fair.<\/p>\n

The language of the proceedings are dictated by the
\nregistration agreement.<\/p>\n

Different providers will have different languages,
\nso you have to be careful. If you are a company that
\nonly speaks one language, you have to make sure that the
\ndispute resolution has to fall within that language as
\nwell, because you will be instructing lawyers to
\nrepresent you in these proceedings.<\/p>\n

In-person hearings, usually anyone. I have never
\nseen any in-person hearings, that means attending the
\nhearings in person.<\/p>\n

You basically have three business days to implement
\nthe decision. Very effective. Especially when people
\nhave been holding your sort of trade mark and
\nblackmailing you for a certain period of time. So this
\nis a very quick and effective way of resolving disputes.<\/p>\n

You look at Hong Kong. Not many cases. This year,
\n1. If this is a going concern for a company, you will
\nbe out of business. Because resolving these disputes,
\nhow much do you have to pay?<\/p>\n

>> Jonathan Shea: $8,000.<\/p>\n

>> Christopher To: $8,000 times 12 is how much? So if this
\nis a company, you will go out of business.<\/p>\n

So that’s why certain provideers do this, because
\nit’s a community service. Someone has to do it. It’s
\na last resort. You don’t want to allow people to get
\naway with things.<\/p>\n

That’s why we have the courts in Hong Kong. The
\ncourts in different jurisdictions. Because if someone
\nhas killed someone, or committed manslaughter, whatever,
\nthey have to be punished. But if you don’t have that
\nmechanism to punish them or enforce it, the chances are
\nyou have no rule of law.<\/p>\n

Tips and suggestions.<\/p>\n

This is very important. As my friend from China
\nsaid, make things simple. You don’t want to register
\nmercedesbenz.cn when people can’t remember how to spell
\nit. Make it simple so it’s eye catching for people to
\nremember.<\/p>\n

For example, if you are not using a domain name, as
\nStephen mentioned, make sure it gets pointed to
\na certain website. Because someone will prove that you
\nare not using it, it is inactive, so I want the rights
\nback for it. So you have to be very careful for this.<\/p>\n

I this is important. Many people forget to register
\ndomain names, including myself. I know that I get sent
\nemails saying you have to register and sometimes
\nI forget. If you forget to do things like this, make
\nsure you have a service provideer, a reliable service
\nprovideer, who charge you a fee, that’s not very
\nexpensive, to remind you all the time that you have to
\nregister.<\/p>\n

Another one is, if you are not sure of thing,
\ncreating websites and all that, I always believe in find
\nsomeone who’s an expert in it. Outsource things. My
\ncorporation now, I don’t create positions within my
\norganisation whereby I recruit a lot of employees.
\nI outsource things. Because I know that even though if
\nI recruit people in our organisation, the chances are,
\nafter a few year, he does not really have the expertise
\nany more, because he’s not really involved with the
\nindustry, so I tend to go for people within the
\nindustry.<\/p>\n

Thank you very much.<\/p>\n

>> Jonathan Shea: Thank you, Christopher.<\/p>\n

>> Edmon Chung: Edmon, I apologise that you have to keep
\nyour presentation within 10 minutes.<\/p>\n

>> Zhang Jian: Actually, any question for me? Because
\nI have to catch my flight.<\/p>\n

>> Stephen Lau: A couple of very quick ones. One is you
\nmentioned about Chinese domain name, IDN has been
\napproved, you are waiting for delegation. Please
\nexplain, what does that mean, in terms of what is the
\naction coming up first? Secondly, earlier days there is
\na working party has included Macau. Who happened to
\nthat IDN?<\/p>\n

>> Zhang Jian: I could answer your second question first,
\nactually, I’m not very sure, because probably they don’t
\nfeel pressing need for their Chinese name, Macau. But
\nthey didn’t, as far as I know, submit the request for
\nthe name, so far.<\/p>\n

For the first question, our whole process is like
\nyou submit your request and then there is a string
\nvaluation and then next step will be a delegation. So
\nwe already passed string valuation. That means your
\nstring is fine, really represent China.<\/p>\n

The last step will be delegation process. But
\nfirst, we need approval from the ICANN board. We still
\ndidn’t get that, yesterday, hopefully, it will happen,
\nmaybe next weeks in Brussels ICANN meeting.<\/p>\n

Then after the delegation, after approval of the
\ndelegation, they are going to physically put the name in
\nthe root server. That wouldn’t probably take long,
\nprobably a month or so. A month or two.<\/p>\n

Then we could use our name officially, globally, at
\nthat point.<\/p>\n

That’s pretty much it. So actually we are cross
\nfinger to pray next week, we could finally get it.<\/p>\n

>> Jonathan Shea: Maybe we shouldn’t hold her up for too
\nlong, otherwise she will miss her flight and have to
\nstay in Hong Kong for one more day.<\/p>\n

Thank you Zhang Jian.<\/p>\n

>> Edmon Chung: Thank you, Jonathan.<\/p>\n

In the spirit of sort of multi-stakeholder approach,
\nI heard of lot of brand protection and cyber squatting
\nand abusive registration. I just want to add a couple
\nof words before I go into my presentation.<\/p>\n

Of course, we talked about the $16 million sales of
\na particular domain name. I wonder if you’re interested
\nin what name it is.<\/p>\n

>> Stephen Lau: I know.<\/p>\n

>> Edmon Chung: Well, the name was insure.com. One thing
\nI just want to bring up is that there is — besides
\nabusive registration, there is also a side of domain
\nregistration where you can speculate or invest. This
\ncompany invested into insure.com, they bought it for
\n1.6 million a few years ago and then they sold it for
\n16 million.<\/p>\n

It’s not like they were just — in this particular
\ncase, it wasn’t like they were just sitting around with
\nnothing to do and sat upon somebody else’s trade mark.<\/p>\n

Another one that I think maybe you can think about,
\nwhen you think about this thing, there is also an
\nopportunity for you to invest into domain names.
\nAnother one was Tom.com. I wonder if anyone knew how
\nmuch back in the day, they paid for Tom.com. Because
\nTom isn’t really a trade mark at that time. They paid
\n$2.5 million for Tom.com before they went public,
\nobviously.<\/p>\n

With that, that brings me to — it’s partially
\nrelated to the topic as well. We keep talking
\nabout.com, we know about .hk. I think the question is
\nwhat are these things? What is new gTLD? What does the
\nterm mean? First of all, top level domain is the last
\npart professor a domain name. Www.something.com. “Com”
\nis what is called the TLD. .asia is a TLD. There is
\n.info as well. Just a quick look at what happened, in
\nterms of what gTLD means.<\/p>\n

I think Jonathan earlier mentioned, there are two
\ntypes of top level domains. Country code, which are
\neach country or territory would have, .hk, .cn, those
\ntype. Then the other type is called generic top level
\ndomain, that’s gTLD. The most common or the legacy ones
\nare .com, .net and .org.<\/p>\n

In fact, there are actually eight of them to start
\nwith. They include .apra, .mil, .int, .edu and .gov,
\nsome of which you might not be as familiar.<\/p>\n

In 2001, seven new gTLDs were added: .info, .biz,
\n.aero, .museum, .coop, .name, .pro. That was added to
\nthe internet in 2001.<\/p>\n

In 2004, seven more were added, .travel, .asia,
\n.cat — by the way, that’s not about cats. It’s about
\nthe Catlin community between Spain and somewhere —<\/p>\n

I can’t quite remember.<\/p>\n

And .travel, .tel, .mobi, .post.<\/p>\n

These are what we call top level domains.<\/p>\n

So why does it matter? What does it mean? Why do
\nwe need more is perhaps the question.<\/p>\n

We know there are certain people who hold the
\nopinion that all we need is .com. Everything is under
\n.com anyway.<\/p>\n

Why do we need anything else?<\/p>\n

We have so many already. We have.– why do we want,
\nfor example, something.music. Will we want
\nsomething.movie? Will we want something that’s outside
\nof English? Would it be .blog in Chinese? Would that
\nbe useful? Why is that useful or why do we not want it?<\/p>\n

One important part is that we talked about brand
\nprotection and stuff. A lot of the brand owners were
\nworried. If you create a hundred new top level domain,
\ndoes that mean I have to register my name a hundred more
\ntimes?<\/p>\n

Will that become unmanageable?<\/p>\n

I’m actually not going to go into that part. I’ll
\nfocus on why perhaps we need top level domains.<\/p>\n

This is just some of my personal view. I think
\nthere are three main aspects why we want more top level
\ndomains. The social aspect, the cultural aspect and the
\ncommercial aspect.<\/p>\n

Generally, socially, as you look at how it evolved,
\nI mentioned there were some legacy top level domain
\ncreated and then some new ones.<\/p>\n

The thing is, I don’t think, do you know how name
\ncame about? I think that’s one aspect of what I call
\nsocial aspect is is it fair? Somebody is running .com
\nand somebody is running .info. We are running .asia.
\nIf you want to run a .music today, start a business and
\noffer the service, why can’t you do that? I think it’s
\na matter of fairness, that if somebody wants to create
\na new top level domain, that there is a process to do
\nthat. The internet should support kind of an open
\ninnovation and let people utilise the internet in the
\nway that they want.<\/p>\n

Of course not abusing it or creating illegal problem
\nwith it.<\/p>\n

Another aspect is cultural. I think Zhang Jian who
\nleft mentioned about Chinese domain names. That’s very
\nimportant.<\/p>\n

Todays especially in the gTLD space, we don’t have
\nanything other than English characters in the top level
\ndomain.<\/p>\n

When, for example, .china is being launched, I think
\nthe community would expect that, for example, .asia, we
\nwill have also (Chinese spoken). That is also an
\nimportant important aspect of new gTLDs, why we need
\nmore of them.<\/p>\n

Then, of course, there is the commercial aspect. We
\ntalked about how expensive domain names could be. They
\nare, in essence, a valuable asset, I would say.<\/p>\n

But I’m not in that sense — quote, unquote —
\nasset.<\/p>\n

But also it creates new opportunities.<\/p>\n

There is only one music.com, but there could be
\na music.web that you can run. You can operate
\na music.web or there is only one business.com, but you
\ncan operate business.blog, for example.<\/p>\n

The reason there are new gTLDs, it creates
\ncommercial value for different people.<\/p>\n

I’ll come back to search engine optimisation point
\nin a later discussion, but really people think, people
\nask the question, if there are many TLDs, I wouldn’t
\nremember it any more. If there is only.com, I know it
\nis always.com, but people would forget if there is a lot
\nand we will push to be using search engines anyway, so
\ndomain names no longer will be valuablable.<\/p>\n

Is that really true? I’ll come back to that
\nquestion.<\/p>\n

Really, of all the reasons I think it comes down to
\none question.<\/p>\n

Do you believe in choice?<\/p>\n

The question is do you only want.com as a universal
\nworld or do you believe in choice? We can
\nhave.whatever. This technology supports it.<\/p>\n

That’s, I think, it really boils down to this main
\nquestion for those who are against new top level domains
\nand those who are for new top level domains.<\/p>\n

I ask the question, will people choose?<\/p>\n

If there are many top level domains, .car, .bus,
\n.game, .whatever, will it really confuse the hell out of
\nyou? Will people remember it? I think that’s a very
\ngood point.<\/p>\n

One of the — I’m going to start using .asia
\na little bit, because we just launched two years ago and
\nwe are looking at how a new gTLD functions, how people
\nstart using.asia domains. I’ll use that as a series of
\nexamples.<\/p>\n

But I’ll start with choosing TLDs, do people really
\nchoose or do they get very confused?<\/p>\n

Our experience, at least so far in the last two
\nyears, is that when given the choice, people do know how
\nto choose. People do pick and choose.<\/p>\n

We did one particular study, we launched a .asia
\ndomain, we got the same .com domain. We publicised the
\n.asia domain and monitored in people came in the .com
\nsite or the .asia site. The results, they came in
\nthe.asia site, because that’s what you publicise. So
\npeople do pay attention what the domain name is and it’s
\nusually whatever appears in the advertising, they take
\na look at it and then they put it into the computer.
\nThey wouldn’t suddenly decide that when they see
\nABC.asia, they put in ABC.com. That does not happen in
\nthis world.<\/p>\n

At least it doesn’t happen as often as people think
\nit does.<\/p>\n

Just a few examples. The experience a couple of
\ndomain, when it means something to people, like
\nI think.asia means that you do business in Asia, people
\nchoose it when they try to go to the Asian market.<\/p>\n

People choose it because they are having, let’s say,
\nan event in Asia or a conference or a sporting event.<\/p>\n

Just generally, and we are also seeing a lot of
\nartists start using.asia domain because their fan base
\nis Asia wide.<\/p>\n

I think creating a meaning for people in the top
\nlevel domain is an important aspect. We are also seeing
\na lot of small medium sized businesses starting to come
\non line, use the.asia domain, because they want their
\nbusiness to be outside of their own local community.<\/p>\n

Another thing is whether people actually start using
\nthe new gTLD is a good indicator is seeing them in
\nadvertising. I think people actually putting.asia out
\nin their billboards or advertising.<\/p>\n

That shows you that people actually go to
\nlinksmoving.asia domain. Maybe a lot of people in the
\naudience only know about .asia today. But that’s the
\nkind of thing.<\/p>\n

I think the more new top level domains that come
\naround, the more you would know that there’s something
\noutside of.com and that’s part of choice and once people
\nknow about the choice, people do choose.<\/p>\n

One of the most interesting parts that I always like
\nto show is that we actually are finding a number of
\n.asia domains that are not everyone registered in .com.
\nA lot of people think that, you know, people would
\nregister .com first. That’s the first choice and then
\nthey would think about other domain names, you know, if
\n.com is not available, then they go to .net, maybe, or
\n.org or something else. But that’s not true.<\/p>\n

We are seeing more and more people just register
\n.asia. All of these domains here, you see, are still
\navailable in .com. So maybe not any more. I have done
\nthis presentation a too many times, maybe somebody has
\ncyber squatted on them, but the point is that people,
\nwhen given a chance to choose, they could choose and it
\nis possible and that’s the value of new gTLDs, I think.<\/p>\n

Another important aspect I mentioned is about IDNs,
\ninternationalised domain names. That is the gTLDs in
\ndifferent languages, in Chinese or in Arabic or in
\nRussian.<\/p>\n

I think that serves a purpose and that’s important,
\nwhy there should be new top level domains.<\/p>\n

Beyond the social values that I mentioned, I think
\neconomic and commercial values are important.<\/p>\n

I now come back to the question about search engine
\noptimisation. Why I bring this up. There are people
\nwho say, new gTLDs, if you put so many new gTLDs there,
\nthere are going to be no value in it. You are going to
\npush everyone to use a search engine to search for the
\nwebsite.<\/p>\n

But let’s think about it the other way around.<\/p>\n

What TLDs provide you with a capability of doing is
\nhelp with your search engine optimisation.<\/p>\n

If you do business in Asia, for example, if you want
\npeople, when they search for Asia, to find you, a .asia
\ndomain helps that. If you’re selling car, something.car
\ncould help your search engine optimisation.<\/p>\n

That’s very simple.<\/p>\n

That’s why new top level domains would be useful for
\nsearch engine optimisation as well.<\/p>\n

I mentioned also in terms of IDNs, that when ccTLDs
\nare launched, like .china is launched, people would
\nexpect .com or .net or .something else would be also
\navailable in different languages. That’s an important
\naspect.<\/p>\n

I come back to the in terms of the search engine.
\nThe reason why such engines are important is because the
\ndomain name that you use or you utilise helps in terms
\nof search engine ranking. And why internationalised
\ndomain names is important and new in Asia, for example,
\nin Japan, in Korea, in China, people search in their own
\nlanguage. Today, you may be typing in domain names in
\nEnglish characters, but today you still search in
\nChinese.<\/p>\n

Actually, in Hong Kong, most of the searches through
\nYahoo is in Chinese. Having a Chinese domain name would
\nhelp your search engine ranking. That’s the simple
\nfact. That’s also part of why new gTLDs are important,
\nwhy IDN especially multilingual TDLs are important.<\/p>\n

I think Zhang Jian mentioned this as well. A lot of
\nthe brands are exclusively in Chinese. You though these
\nbrands and you know their Chinese name. In Japan, you
\nknow their Japanese name. That’s why it’s important, in
\nterms of the a overall domain name, to have IDNs.<\/p>\n

I think just an example, .asia will be launching
\nChinese domain registrations later and one of the
\nhighlight, showcase domain was the latest film from
\nJackie Chan and when we worked with Jackie, we said, OK,
\nyou can do .asia and he said why can’t we do it in
\nChinese? That’s really why. That’s why it’s important,
\neventually, to have new — to add new gTLDs, is to
\nprovide the ability to instead of .asia, to be in
\ndifferent languages. That’s also a very important
\naspect of it.<\/p>\n

There I end. Just a thank you and just note that
\n.asia, besides promoting .asia, every .asia domain name
\nthat you register contributes to internet development in
\nAsia.<\/p>\n

Like this conference that you are in.<\/p>\n

>> Jonathan Shea: Thank you, Edmon.<\/p>\n

We have our last speaker. Sanjay, are you there?<\/p>\n

>> Sanjay: Yes.<\/p>\n

>> Jonathan Shea: It’s your turn now. Can you keep it to
\nwithin 10 minutes?<\/p>\n

>> Sanjay: Sure.<\/p>\n

I’m the last speaker here. I’m sorry I can’t be
\nthere in person, but I’ll be speaking slightly different
\nfrom the previous speaker. This is about the number,
\nthe internet numbers.<\/p>\n

The presentation I present is about the running out
\nof IPV4 and the urgency for us to move to IPV6.<\/p>\n

Let’s look at the world internet penetration here,
\nthe latest figure we have in 2009. The world average
\npenetration is only 26.6 per cent and yet IPV4 remaining
\nis only 6 per cent.<\/p>\n

Clearly, this is not enough.<\/p>\n

When will IPV4 be completed? We have someone
\nkeeping track of this on a daily basis. IANA will run
\nout of block some time in August 2011 and probably APNIC
\nwill run out of IPV4 blocks in 2012.<\/p>\n

Therefore, the importance for us to transition to
\nIPV6, because IPV4 is inevitable. The 4 billion
\naddresses is not enough and IPV6, with the 340 trillion
\ntrillion trillion addresses should be big enough. It’s
\nthe only solution to IPV4. IPV6 protocol is mature and
\nit has an increased use in the past years.<\/p>\n

How far have we come?<\/p>\n

We did a survey last year, APNIC, and surprisingly,
\nthis is not good news. A lot of people are still
\nholding back on deploying IPV6, because they think they
\ndon’t see business need.<\/p>\n

This is kind of strange. I mean, if we asked the
\nquestion differently, if you have a website, you have an
\nemail address and then you are travelling abroad and you
\nchecking in at the hotel, that only has IPV6 in the
\nfuture and you can’t see send your email back to your
\nown company or can’t see your own website, is that
\na problem?<\/p>\n

I think there is a need for us to clearly say to the
\nbusiness owner here, that it’s not — the business need
\nis survival, it’s not about I have got no business on
\nIPV6. It’s about if you are not on IPV6, you lose out.<\/p>\n

More encouraging news is on the technical side.
\nWhen we check the ISPs, it seems like most of them are
\nquite ready with that deployment. At least 70 per cent
\nof them are already considering or already have
\nallocation of IPV6 assignment and it’s a matter of time
\nfor them to really deploy it on their network.<\/p>\n

This is consistent with study we are seeing on our
\nresource delegation, although IPV4 request keeps coming
\nup, IPV6 requests are also growing very fast.<\/p>\n

Looking from the OECD latest report, they also
\ntracking how many ISPs offering IPV6 services. As you
\ncan see, Germany, United States, Japan, United Kingdom,
\nFrance, Switzerland, there are more than five provideers
\non each of those already serving IPV6 service.<\/p>\n

Ratio of IPV6 to IPV4 numbers are steadily
\nincreasing. It is now 6 per cent of all AS numbers are
\nannouncing IPV6 addresses.<\/p>\n

We also got a surprise earlier this year when Google
\nsilently turned on their IPV6 support on their Youtube
\nand suddenly, there’s heaps of IPV6 traffic being
\nconsumed going through that site.<\/p>\n

Apparently, there is enough IPV6 addresses being
\ndeployed out there that when Youtube turn on their IPV6,
\nbecause IPV6 is always preferred over IPV4, then these
\nIPV6 enabled computers will just start using IPV6, just
\nlike that, with no one being aware of that.<\/p>\n

The good thing is, it’s all out there. It’s
\na matter of really for us to go there in greater number
\nof mass.<\/p>\n

In conclusion, I guess our message is do prepare for
\nIPV6 now. IPV4 will run out in two years time.<\/p>\n

You should enable IPV6 in your network. Do
\nsomething small, but do not delay.<\/p>\n

Do it today if you can or this year. Future proof
\nyour network with IPV6.<\/p>\n

All people ask us, what’s the killer ap for IPV6?
\nThe answer to that is the internet itself. The internet
\nneeds IPV6 for it to be able to be continued being the
\ninternet that we know and love.<\/p>\n

I hope that you all take this message back to your
\norganisations and start planning for your IPV6
\ndeployment.<\/p>\n

Thank you.<\/p>\n

>> Jonathan Shea: That’s all the presentations that we have
\ngot now.<\/p>\n

May I suggest that if we can take questions on IP
\nfirst, so that we don’t hold up Sanjay for too long.<\/p>\n

Then we have questions on domain names.<\/p>\n

>> : Alan Dyer: As an SME, what’s my first step in
\ndeploying IPV6?<\/p>\n

>> Jonathan Shea: Can we have your name?<\/p>\n

>> : Alan Dyer: As an SME, what’s my first step in
\ndeploying IPV6? Where do I go? Who do I ask in.<\/p>\n

>> Sanjay: Thanks for the question. This is a very
\nimportant question. The first port of call will be your
\nISP. If you’re not connected to just one ISP, then you
\nmight want to start asking your ISP when they are going
\nto provide an IPV6 address. That will be for your ISP
\nto prepare their IPV6 deployment as well.<\/p>\n

I can pretty much assure you that all ISP are now
\nlooking seriously into deploying their IPV6, so there is
\na big chance that if you ask that question, hopefully
\nyou will get some sort of positive answer.<\/p>\n

However, if you are not getting a good response from
\nyour ISP, you can always move to another ISP, but you
\ncan also, if you are relying on that connection, you
\ncould ask for your own IPV6 either into Hong Kong, then<\/p>\n

you can ask APNIC, if you are in China, ask CNNIC. You
\ncan have a portable IPV6, meaning you have your own
\nblock and then you can choose whoever ISP is ready with
\nIPV6 to route your address.<\/p>\n

The only requirement for you to get your own IPV6
\nblock is that you must have at least two connections to
\nthe internet. Probably two different provideers or one
\nprovideer or one link to the provideer or one link to an
\ninternet exchange somewhere. That’s the only
\nrequirement for you to get your own space.<\/p>\n

I hope this answer your question.<\/p>\n

>> : Yes, thank you very much.<\/p>\n

>> : Are there any other questions on IP address?<\/p>\n

If not, I have got one for you, Sanjay.<\/p>\n

One reason why people or companies don’t want to
\nmove across to IPV6 is that there are no business
\nspecifications, as far as they are concerned, they think
\nthis is just an expenditure thing. So spend money on
\nthe new gear, the new software, the new network, but
\nthere seem to be no new business coming in.<\/p>\n

Many people, especially SME find that quite
\ndifficult to justify the investment to their management.<\/p>\n

But, actually, some people may not be quite aware
\nthat there may be some innovations that can be made
\npossible with the introduction of IPV6.<\/p>\n

I just want to know what’s your view in relation to
\nthat? Maybe people are not aware that it may bring us
\nto the next level of the internet, even some academic
\ninstitution label the IPV6 as internet second generation
\nor internet 2 or whatever.<\/p>\n

So I would appreciate if you can share with us
\nwhether you have any view on the possible innovate
\nvaytive or innovation possibility with the introduction
\nof IPV6.<\/p>\n

>> Sanjay: Well, what IPV6 promise, I think after
\nconsidering all the benefits of it, I think in the end,
\nthe real benefit of IPV6 is allowing end to end
\ncommunication, back like when we started having IPV4,
\nyou know, in the early days.<\/p>\n

Nowadays, with IPV4 running out, people are using it
\nrestrict how you can grow or create a new innovation in
\nthe internet. With IPV6, we can go back to the complete
\nend to end transparent connection between two devices in
\nthe internet, with no translation in between.<\/p>\n

That allows the internet to grow again.<\/p>\n

That’s my personal view.<\/p>\n

Of course, there are also other research in Mostly
\nin Japan and China as well, in Taiwan, a lot of new way
\nof connecting, new devices through IPV6, like the wetter
\nmonitoring system, traffic, car communication, those are
\nall beautiful, but I think for small and medium
\norganisations, I think the key message is: you do want
\nto be connected to everyone, not only to just the IPV4
\nnetwork, because IPV6 is going to be bigger, so you
\nprobably need to move to IPV6 as soon as possible.<\/p>\n

As for people who are worried about investment, your
\nnew equipment, if you buy new routers, you will get the
\nIPV6 anyway, like if you buy a new laptop on window 7,
\nIPV6 is there or Apple, it’s there, it comes almost free
\nnowadays. If you buy a Cisco router, it comes with
\nIPV6.<\/p>\n

>> Jonathan Shea: Can we now have — do you have any
\nquestions on the other presentations on the domain
\nnames?<\/p>\n

>> Sanjay: I really enjoyed the presentations.<\/p>\n

>> Jonathan Shea: Sanjay, please stay with us, if you like.<\/p>\n

Any questions from the floor on domain names?<\/p>\n

Sounds like we have been doing pretty well
\nexplaining everything crystal clear.<\/p>\n

>> : I’m from Indonesia. Maybe this is not a question about
\nIP address or domain, but I just want to emphasise
\nseveral things about the IPV6 migration, because my
\nassociation also APNIC to manage the IP resources in
\nIndonesia, so maybe I can share something.<\/p>\n

We have been go to several cities in Indonesia and
\ndo conference training about the IPV6 and one thing that
\nusually face the company that will migrate to IPV6 is
\nusually they think that it’s complicated, but usually
\nafter one or two training, simple training, usually they
\nwant to try to migrate, because if you don’t have IP
\nfrom the ISP, there is several other way that you can
\nget the IPV6 for your company. You can use several
\nmethods. If your ISP is not ready, you can use several
\nother services available for free on the internet.<\/p>\n

So you can have your network IP version 6 ready
\nfairly fast.<\/p>\n

That’s all. Thank you.<\/p>\n

>> Jonathan Shea: Thank you for your comment. Given that
\nthere are no other questions, may you please join me in
\nthanking the panel members.<\/p>\n

May we invite Stephen Lau, our chair, to come up to
\ngive us some closing remarks.<\/p>\n

>> Stephen Lau: Thank you, Jonathan.<\/p>\n

I just want to say, just a few words. It’s Friday
\nevening or late afternoon, but I think it’s only
\nrelevant to say some, provide some concluding remarks.<\/p>\n

We started off by hosting the first IGF event in
\nAsia and Asian Pacific throughout the last seven days in
\nHong Kong.<\/p>\n

When we first started, actually the idea was mooted,
\nI’m sure you know that by now, some time in December,
\nwhen injury Jeremy Godfrey, as the Government Chief
\nInformation Officer, went to IGF in November or
\nearly December and a group of organisations,
\nindividuals, like Edmon, like Charles and Jonathan and
\nthey said, OK, we should do something in Asia. Nobody
\nhas done it in shai what and we so do it in conjunction
\nor at least synchronising and supporting the IGF on
\na global basis.<\/p>\n

It was decided then, I happen to be involved,
\nbecause I’m an adviser to IGF from sort of based in
\nHong Kong.<\/p>\n

But it was December. We only started working
\nin January.<\/p>\n

To be honest, my major concern then was, really,
\nusually, a conference properly and well organised would
\ntake at least six to nine months.<\/p>\n

But imagine the sort of scenario. You got guys like
\nEdmon and Charles, always multi-tasking. If these guys
\nwalk into any room, the first thing they do is look for
\na socket and plug to make sure charge the lap on the and
\nthen go on the net, heads down, but they are
\nmulti-tasking, listening and all that. I will say, you
\nknow, with I need six, eight months, to run this event.
\nThen Edmon thought, no problem. Let’s do two. Then
\nCharles said, yeah, why not, let’s do three. So we
\nended up with three events and organised within a period
\nof four or five months, maximum.<\/p>\n

All in all, I think we were, how would I call it,
\noptimistically ambitious. But I think with the OC
\norganising committee, with guys like Edmon, Charles,
\nJonathan, John Fung and guys who are really experienced
\nin organising conferences, with a huge network within
\nthe region and we ended up with three events. The
\nweekend youth camp on IGF, who reported here this
\nmorning.<\/p>\n

Very successfully run. 60 kids. Two days, two
\nnights, three days event.<\/p>\n

And we have the regional round table that began
\nTuesday and Wednesday.<\/p>\n

And with the regional experts focusing on IGF
\nissues, main issues, regional experts, in form expert,
\nfocusing on issues specific to Asian Pacific and now we
\nhave these two days of Hong Kong conference, ending now.<\/p>\n

We make a specifically, in fact, typical or emp
\nfewed by this session, is that it’s the first time we do
\nit in Hong Kong. Let’s make it educational. Let’s make
\nit awearness and I learned a lot from this session,
\nbecause I think we are in the business, but there are
\na lot of people who might not understand about TLDs,
\nIPV6, but this would provide us with some education or
\nawareness.<\/p>\n

I think in being, as I said, optimistically
\nambitious, it turn out to be rallistically ambitious.<\/p>\n

So I think we had good rapport, we had remarks made
\nto us about we did a pretty good job.<\/p>\n

But this was our first attempt and I just want to
\nsay that we can do better.<\/p>\n

Like any endeavour, you can always do better. You
\nshould aim to do better.<\/p>\n

I just want to mention a couple of things that we
\nshould do better, bearing in mind next time.<\/p>\n

One is multi-stakeholder representation.<\/p>\n

In IGF, this is paramount. This is essential.<\/p>\n

We have the representation, but I think we would,
\nI would say, more balanced representation from the
\nbusiness sector. We have a lot of businessmen here. We
\ntend to wear multiple hats, but in terms of
\nrepresentation and focus on the panel, I think we can do
\nbetter on the business side.<\/p>\n

That is on the representation of multi-stakeholders.<\/p>\n

One issue on the another one is to do with is
\nsessions, the major topics as reflected in an IGF, the
\nemerging issues.<\/p>\n

We did not touch much on the emerging issues based
\non emerging technology. I think that’s one thing that
\nwe can do better in the future.<\/p>\n

But, for example, I’m really glad about this
\nparticular session, in terms of learning about new
\nthings.<\/p>\n

Edmon, when you talk about the $16 million, I think
\nthis insure.com, because it’s traded at $16 million, so
\nit’s the highest. But you think there could be a domain
\nname which actually not yet traded, but might even be
\nmore if it is traded? The one I was told is sex.com.<\/p>\n

So I’m not true if it was true.<\/p>\n

>> Edmon Chung: It was sold for 12 million a few years
\nearlier.<\/p>\n

>> Stephen Lau: So my statistics was — it may be
\nappreciating more.<\/p>\n

OK. So I just want to say a few more words
\nregarding, it’s the first attempt and it’s a catalyst,
\nwe want it to be a catalyst, we want it to be a spark to
\nignite a wave of interest across Asian Pacific, in terms
\nof hosting more IGF events and I’m really glad that
\na number of economies and countries have already
\nexpressed that they will be doing IGF nationally or
\nregionally, like Indonesia, they want to do one next
\nyear, national, they want to do a regional one the year
\nfollowing, Bangladesh also expressed similar sentiments
\nand will also we have Malaysia as well, wanting to do
\na national one next year.<\/p>\n

So that is really good, in terms of sparking and
\nigniting interest and sentiments.<\/p>\n

Being first in something and I really want to also
\nsay that we also have been first in a number of areas or
\nat least among the first. Like Skyping. I’m aware that
\nthis might be the second time in Hong Kong for local
\nconference. Both times it’s DotAsia responsible.<\/p>\n

In terms of we have webcasting, we have remote
\nparticipation, we have multiple screen, we have sign
\nlanguage professional as well, we have multiple
\nmonitors.<\/p>\n

That might not be the first among conferences in
\nHong Kong, but I like to believe and I’m quite convinced
\nmyself, the integration of all this technologies and all
\nthese facilities must be the first in Hong Kong.<\/p>\n

That would be my view, for a local conference.<\/p>\n

For that, I really thank DotAsia and those
\nprofessionals over there. Give them a big hand, the
\ntechnology.<\/p>\n

I just want to say, finally, I want to — we have
\nthanked enough, we have sponsored, Microsoft, APNIC, the
\noffice of the government information officer in their
\nsupport and sponsorship, particularly the major ones.<\/p>\n

I think looking around at all the supporting
\norganisations, but we have expressed that cans and we
\ncontinue to express thanks to them, but I really want to
\nsay a big thank you to the logistics people, the
\nvolunteers and professionals, like, Ka Ping and Bianca
\nand Elaine who in the background. Over the seven days,
\nthe three events, all this transformation and realtime
\nissues and all that, overall, I think their enthusiasm,
\ntheir experience as well as their efforts and
\ndedication, it’s these ones I want you all to express
\nour thanks to.<\/p>\n

Just one final word. We guy, the panellists and
\nmoderators and also including audience here, during the
\nday, in any session, sometimes you can wander off in
\nyour mind, take a rest, maybe think about something else
\nor do some email, whatever, while you are listening and
\nappreciating and being educated, being informed.<\/p>\n

But then a number of people here whose mind has been
\ndedicated and continuously until as long as the session
\nis in session.<\/p>\n

I’m talking about sign language professional, I’m
\ntalking about our scribing professional.<\/p>\n

They couldn’t stop, they can never stop when the
\nsession is in session and it’s fully full time and full
\ndedication.<\/p>\n

I been admiring you guys, just doing this and big
\nhands for them.<\/p>\n

With that, I would declare that our IGF event, IGF
\nweek, has been successfully concluded.<\/p>\n

I wish you all a very nice weekend and I will
\ndefinitely have a nice weekend and thank you.<\/p>\n

>> : By the end of the conference, please kindly fill in the
\nfeedback form and return to the registration counter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Managing Critical Internet Resources ________________________________________________________________________ REAL TIME TRANSCRIPT: Managing Critical Internet Resources Hong Kong IGF 14:15-16:15, Friday 18 June 2010 Hong Kong DISCLAIMER: Due to the inherent difficulties in capturing a live speaker’s words, it is possible this realtime transcript may contain errors and mistranslations. An edited version of the realtime transcript which amends the … <\/p>\n

Continue reading “Hong Kong IGF \u2013 June 18th, 2010: Session 3”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-375","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/pages\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":1,"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/pages\/375\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/pages\/375\/revisions\/564"}],"wp:attachment":[{"href":"https:\/\/event.rigf.asia\/2010\/wp-json\/wp\/v2\/media?parent=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}